In User Experience Design: A Practical Playbook to Fuel Business Growth, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world.
A comprehensive and practical book for everyone involved in the transformation ― business leaders, design leaders, product managers, engineers, and designers ― User Experience Design: A Practical Playbook to Fuel Business Growth is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers.
You’ll discover:
User Experience Design is not a book about mere theory. In addition to explaining why design-centric organizations outperform their competition by 2X, it shows how organizations like yours can achieve similar success.
A “treasure trove” of hands-on frameworks, anecdotes, real-life case studies, and personalized roadmaps, User Experience Design: A Practical Playbook to Fuel Business Growth is your essential guide that “provides the shortest path to making products, teams, and organizations user-centered.”
A comprehensive set of strategies and processes that help you unlock more business value through experience design and innovate – at will and profitably – by implementing the four elements of the winning experience design system.
From Experience Strategy to User Research Insights, to Product Thinking, to Experience Design Doing, discover the 27 "plays" behind some of the most successful experience innovations.
Get the game plans for leading exceptional experiences — whether you’re a business executive, design leader, strategist, design practitioner, or collaborator.
The most powerful differentiator in business today is the user’s experience with a company’s digital product or service.
Consumers embrace digital products that perform flawlessly and integrate seamlessly into their personal and professional lives ― and reject those that don’t.
Companies that exceed a user’s expectations and deliver delightful experiences build an insurmountable competitive advantage.
The right practitioners and collaborators who have the necessary skills, leadership, and capability to drive the highest impact.
A robust process that is replicable and effective in driving value for the business and its users.
An organizational environment that is collaborative, diverse, and deeply empathic to the users.
Experience, design, outcome, business, system – five mindsets that can overcome most challenges.
Your teams rely upon you to set the right direction and meet the market's needs with your expertise. We will help unlock the full potential of your solution and secure its greatest value.
You need to define the vision, roadmap, and success metrics for your products and services. We can help at every step, including creating and implementing the best user experience.
Product innovation, design, development, pricing and revenue models all rely on you. We can help you build a cross-functional team that excels at defining, developing, and launching new products.
